A small mug. A big story.
A smart mug. A worldwide community.
And a story that is still being written.
YECUP / THE STORY CONTINUES
01 — The original idea
What if your drink could be exactly the way you like it?
Yecup 365 began with that question. A connected travel mug designed to heat or cool a drink, with temperature control from your phone. An everyday object, reimagined.
02 — From the press archive
Looking back at the coverage
that helped introduce Yecup to the world.
Read the original article ↗
XATAKAFROM THE INTERNATIONAL ARCHIVE
Explore the campaign archive ↗
Selected coverage and campaign archive. Headlines are linked to their original sources; clipping layouts are recreated for this page.
“Multi-function container for modifying temperature of an object.”
Inventor: Vigen Sanahyan. Original assignee: YE US, Inc.
Dear Yecup Community,
While our previous message was born from tough times, it’s clear now that those challenges have only sparked a fire for innovation. Yecup is far from over. With fresh solutions in hand and a renewed sense of purpose, we’re gearing up for something big, bold, and unforgettable. Stay tuned.
what’s next? probably something.
want to support get your slice in the future or got ideas ? email at:
difficult paths lead to beatiful destinations
IDEAS. QUESTIONS. WHAT COMES NEXT.