A Heartfelt Goodbye from Yecup

Dear Yecup Community,

It is with a heavy heart that we announce the closure of Yecup, a journey that began on July 11, 2016, in Yerevan, Armenia. Yesterday marked our anniversary, and today, we’ve made the difficult decision to close this chapter of our story permanently.

For the past eight years, Yecup has been more than just a smart mug startup—it has been a vision brought to life, a dream shared with a vibrant community, and a testament to innovation and resilience. We set out to redefine the way you experience your beverages, and in doing so, we connected with countless individuals who believed in our mission.

We are immensely grateful for your unwavering support, your feedback, and your enthusiasm. You have been the heart of Yecup, and without you, none of this would have been possible. Together, we created something truly special, shipping our product to more than 126 countries all over the world, and for that, we will always be thankful.

As we close our doors, we reflect on the incredible journey we’ve had, the milestones we’ve achieved, and the relationships we’ve built. While this is goodbye for Yecup, the spirit of innovation and community will continue to inspire us in our future endeavors.

Thank you for being a part of the Yecup family. We will always cherish the memories we’ve made together.

With heartfelt gratitude,

The Yecup Team

what’s next? probably nothing.